About MindMotive

MindMotive creates psychologically grounded digital tools for people doing real work in the real world.

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Whether you’re navigating personal complexity, leading a business, or supporting a team, the goal is the same: structured, intelligent support that helps you move forward without losing yourself in the noise.

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We design Digital Partners, AI tools that support reflection, planning, and clarity. They are built for individuals, teams, schools, and organisations who want support that is sharp, ethical, and grounded in real-world thinking.

 

Who We Work With

 

• Individuals who want to reflect, process, and plan with autonomy

• Business owners looking for intelligent support across content, planning, and client work

• Organisations seeking structured tools for emotional literacy, leadership, and wellbeing

• Educators who want credible, ready-to-use digital tools for student and staff support

• Strategic partners looking to licence, distribute, or deploy AI tools with integrity

 

About the Founder

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Karen Ferguson is a strategist, therapist, and tool-builder with 25+ years across therapy,

education, and ethical business.  She founded MindMotive to solve the problems

traditional models couldn’t: burnout, lack of clarity, and over-reliance on generic

solutions that ignore complexity.

 

Karen’s work now centres on tool development and strategic design,

creating scalable alternatives to traditional support models.

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What We Value​

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• Structure over noise – Tools that hold you, without overwhelming you

• Substance over spectacle – Grounded, not gimmicky

• Clarity over clutter – Thoughtful design, language that works

• Integrity over imitation – Nothing recycled. Nothing performative.